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The American heavy metal band Metallica has anounced its own beer, created in collaboration with Arrogant Consortia (an imprint owned by Stone Brewing Company).
Enter Night Pilsener is the name of the beer. It's a "traditional Northern German Pilsner with Arrogant Consortia's modern overtones of aggression". The characteristics of the beer with 5.7% ABV and 45 IBUs reflect this aspiration. The beer was named after the refrain lyrics from Enter Sandman, one of the most popular songs of Metallica, which was released as the first single from their self-titled fifth album, Metallica in 1991 and achieved platinum certification for more than 1,000,000 copies shipped in the United States, spurring sales of over 30 million copies for Metallica and propelling Metallica to worldwide popularity. The beer will be available in the first quarter of 2019. "I remember seeing Metallica on the cover of a magazine just after the Black Album was released," recalls Greg Koch. "On the cover was a quote that resonated with me to this day: 'Metallica didn't go to number one, number one came to them.' I loved what that meant. Do it your way and never compromise your art. If you're great at what you do people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing." Beer-Finder: find.arrogantconsortia.com Quelle/Bildquelle: Stone Brewing Company
To improve the calendar every year, we have created a poll , where we would like to know which beers have been your favorites. You can select 1, 3 or 10 beers. Feel free and help us. We are interested, which beers will win!
We hope you still remember all the beers out of the Brewer's Advent Calendar 2018. https://pinpoll.com/embed/68043 And then we would like to know which kind of calendar you would like to have this year. Please answer the question in this poll as well! https://pinpoll.com/embed/68045 Many thanks!
Oettinger Brauerei, one of the leading brewing groups in Germany with national beer sales of about 5 million hl and another 3 million hl of exported beers in 2018, has started the first-ever nationwide online sale of draft beer.
Peter Böck, Oettinger’s new Managing Director in charge of marketing and sales has kicked-off this week the sale of Oettinger draft beer on the Internet platform fassbier.online. The new online concept bypasses intermediaries and delivers draft beer within 2-3 working days directly from the brewery to the doorsteps of the final customer. The concept was made possible by using a non-returnable stainless steel keg, a product which was introduced last year and successfully tested with Oettinger in export markets. Oettinger aims its product – currently available is only a Pilsen type beer in a 25l keg – mainly for the private and semi-professional use like with birthday, beach or garden parties or rock concerts, where people usually do not have professional tapping equipment. For this purpose, the company also sells online a so-called reusable party pump equipped with a beer gun which can be easily attached to the keg even as a layman with no extra equipment needed. Tests with online distribution of draft beer failed before because traditional kegs call mostly for costly and complicated professional tapping equipment that restricted the private use. Additionally, clients often refused to return the returnable kegs and breweries had to bear the difference between the higher keg costs and the lower deposit value. In contrast to returnable kegs and other plastic solutions the new Oettinger beer keg does not need to be returned and can be easily recycled. After Oettinger’s managing partner Dirk Kollmar, who held about 80% of the brewery’s shares unexpectedly passed away in May 2014 at the age of 50, his widow Astrid Colmar fought a legal battle with her mother-in-law Ingrid Kollmar and her sister-in-law Pia Kollmar over the ownership of the Oettinger Group. The dispute was settled in October last year and the Bavarian branch of the family with Ingrid and Pia Kollmar could regain 75% of the company’s shares and the control of the company. Mother and daughter dismissed the old management board and hired new outside managers to lead the company with Dr. Andreas Werner Boettger replacing Technical Director Dr. Karl Liebl and Peter Böck replacing Jörg Dierig as Managing Director. Oettinger came under heavy fire in its home market when it announced a price increase for October. Consumers of Oettinger beer, which is by far the biggest national beer brand to be sold at the entry-level price segment, are very price sensitive. The majority of sales are done in retail, either in glass or plastic bottles or in cans. Therefore the new offer in draft beer will be carefully viewed by competing domestic breweries, which fear an inroad of Oettinger in this market segment. Source: www.inside.beer (tinyurl.com/ycr7z2bk)
The Brewers Association (BA - the not-for-profit trade association dedicated to small and independent American brewers — announced the recipients of its 2019 Research and Service Grants Program, designed to further the development of a healthy and sustainable raw materials supply chain.
This year, 17 grants totaling $509,058 were awarded to researchers and organizations across the country. “Ensuring a healthy supply chain is critical for our members,” said Bob Pease, president & CEO, Brewers Association. “As the agricultural landscape weathers a number of challenges, the Brewers Association is proud to fund grants that will enhance beer production and enable a more sustainable future.” The BA has provided more than $1.7 million in funding for 77 projects since the inception of the grant program in 2015. Funding has supported research and service grants addressing public barley and hop variety development, hop disease and hop aroma, as well as supporting affiliated national and state-level grower organizations. “We are grateful to the Brewers Association for the grant ‘Stable and Sustainable Dryland Production of High Quality Malt Barley’ to Montana State University,” said Dr. Jamie Sherman, assistant professor, Plant Sciences and Plant Pathology, Montana State University. “The support of the Brewers Association will enable the creation of barley lines with high malt quality under dryland conditions. Ultimately, the grant will increase sustainable production of barley by reducing water use. Dryland production is important to the long-term security of the barley supply chain particularly for Montana where 80 percent of available acres are dryland.” For more information: http://bit.ly/2sco9bf Foto: (c) beerkeeper.net