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Liebe BeerTaster! Wir haben nun das aufregende vergangene Jahr 2018 hinter uns gelassen und konnten in den letzten Tagen unsere jährlichen Auswertungen machen. Es ist eine große Freude zu sehen, wie aus einer Idee eine unabhängige, deutschsprachige Bewertungsplattform entstanden ist, die regelmäßig genutzt wird. Über 70.000 Personen haben 2018 die APP mindestens einmal verwendet. 5.000 BeerTaster verwenden die APP aktuell wöchentlich, 1.000 verwenden sie täglich, um sich über ein Bier zu informieren, es zu bewerten oder sogar eine Rezension zu schreiben und 620 BeerTaster haben es geschafft, über 100 Biere zu bewerten. Wie bereits in unseren News mehrfach angekündigt, sollen die Fleißigsten auch zum Jahresabschluss einen Bonus genießen. Wenn du 100 Biere im letzten Jahr (2018) bewertet hast, hast du in dieser Woche einen Newsletter mit einem Gutscheincode erhalten. Diesen Code kannst du bis Ende Jänner in unserem Shop einlösen: beertasting.shop/de Wenn du keinen Newsletter erhalten hast, aber im letzten Jahr (2018) mindestens 100 Biere bewertet hast, dann schick uns bitte ein Mail (email@example.com). Wenn du das Ziel im letzten Jahr nur knapp nicht erreicht hast, dann empfehlen wir dir, gleich jetzt mit dem bewerten von Bieren zu starten, denn Ende 2019 werden wieder BeerTaster mit 100 Bewertungen belohnt werden. Und 9 Biere pro Monat sollte doch möglich sein... ;-) Wir freuen uns auf ein biersinnliches 2019er Jahr und bedanken uns nochmals für eure tolle Unterstützung!
sticky cans to avoid plastic?
In an effort to move away from plastic six-pack rings, Corona is currently designing cans that can be screwed one into another vertically to form a long, pole-like multi-pack. Customers could screw up to 10 cans into another, which makes a pole about four-feet (1.20 m) tall. While that does not sound really comfortable, still if you screw up to 6 cans together it could be a viable solution that may help to avoid unnecessary plastic vaste. Here is a little preview of how that could like: https://vimeo.com/336137535
The Brewers Association (BA) - the trade association representing small and independent American craft brewers - yesterday released annual growth figures for the U.S. craft brewing industry.
In 2018, small and independent brewers collectively produced 25.9 million barrels and realized 4 percent total growth, increasing craft’s overall beer market share by volume to 13.2 percent. Retail dollar value was estimated at $27.6 billion, representing 24.1 percent market share and 7 percent growth over 2017. Growth for small and independent brewers occurred in an overall down beer market, which dropped 1 percent by volume in 2018. The 50 fastest growing breweries delivered 10 percent of craft brewer growth. Craft brewers provided more than 150,000 jobs, an increase of 11 percent over 2017. “Craft maintained a fairly stable growth rate in 2018 and continued to gain share in the beer market,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers continue to serve as job creators, strong economic contributors, and community beacons.” There were 7,346 craft breweries operating in 2018, including 4,521 microbreweries, 2,594 brewpubs, and 231 regional craft breweries. Throughout the year, there were 1,049 new brewery openings and 219 closings—a closing rate of 3 percent. “The beer landscape is facing new realities with category competition, societal shifts, and other variables in play. There are still pockets of opportunity both in terms of geography and business model, but brewers need to be vigilant about quality, differentiation, and customer service,” added Watson. Source/photo: Brewers Association
On Tuesday, March 26, the Court issued its order regarding Stone’s preliminary injunction motion against one of the world’s largest beer conglomerates, MillerCoors. It confirmed “Stone’s mark to be commercially strong and recognizable,” deserving of “strong protection.”
Miller Coors is infringing on the brewery’s trademark rights. What does this positive ruling mean for Stone and craft beer? It means that MillerCoors’ Keystone cans are likely to confuse consumers, infringe on Stone’s trademark, and will likely be forced to undergo a rebrand after the case goes to trial. In short, Stone is that much closer to protecting its good name, reputation and brand integrity. Here’s some legal jargon to spice it up: “the Court agrees [with Stone], especially considering the marks incontestability, STONE® is entitled to the strong protection afforded to suggestive marks. Since Stone and Miller both produce a beer which is distributed nationally, a consumer is likely to encounter both within close proximity of the other, making it is reasonable to consider Miller a direct competitor of Stone … Taking all the factors into account, the Court finds that Stone’s trademark infringement claim against Miller is moderately strong.” While the Court did not order a preliminary injunction, it found that the issue was one for trial, where Stone looks forward to presenting evidence of the significant impact that MillerCoors’ campaign has had on the craft brewery – and the massive sales which Keystone has accumulated since reviving itself using Stone’s trademark. “This is a very big deal,” stated Greg Koch, Stone Brewing executive chairman & co-founder. “The Court’s order confirms what we knew: that MillerCoors should be ashamed of what they have been doing. All along this has been a clear-cut infringement case, and now we can focus our resources on proving the significant damages done to the good name of Stone Brewing.” He concluded: “To any believer in independent, craft beer, today is a good day. All we ask is that you keep #TrueStonevsKeystone on your mind, and true Stone in your fridge.” Stone filed suit against MillerCoors in February 2018 after MillerCoors tried to rebrand its Colorado Rockies-themed “Keystone” beer as “STONE.” The company had no choice but to combat MillerCoors’ aggressive marketing moves, which abandon Keystone’s own heritage by falsely associating with the one true STONE®. Stone announced the bold move by video last year and continues to wave a flag of independence, vowing never to sell out to Big Beer. Photo: (c) Stone Brewing
What distinguishes a good bar from a great one? CraftBeer.com, the Brewers Association’s website for beer lovers, released its annual list of Great American Beer Bars, celebrating establishments across all 50 states, D.C. and Puerto Rico, that readers voted as outstanding for imbibing independent beer.
“CraftBeer.com’s mission is to tell stories about the people, communities and businesses who are the heartbeat of small and independent craft brewing in the U.S.,” said Jess Baker, editor in chief, CraftBeer.com. “We’re excited to shine a spotlight on the beer bars who prominently feature U.S. craft breweries and create memorable beer experiences. They are part of the awesome independent beer community we celebrate. Cheers to the winners on this year’s list.” Methodology: CraftBeer.com readers were asked to nominate their favorite craft beer bar in their state. Beer bars recognized as Great American Beer Bars were selected by popular votes and asked to provide information on their beer bars to confirm their intent to be listed. Nearly 7,000 votes were cast during December 2018. The annual list has been a CraftBeer.com staple since 2012. Visit CraftBeer.com to find your Great American Beer Bar. Photo: Brewers Association