In den vergangenen Jahren konnte BrewDog weltweit über 100.000 Craft Beer Enthusiasten für Equity for Punks gewinnen. Mehr als 1.400 kommen aus Deutschland.
Das Kernelement der BrewDog Community, Equity for Punks genannt, ist Crowdfunding. Dahinter verbergen sich all jene Craftbeer und BrewDog Fans, die sich an den verschiedenen Crowdfunding Kampagnen beteiligt und damit viel zum Erfolg der Schotten beigetragen haben. Immerhin verfügt BrewDog über Braustätten in Schottland, den USA und Australien. Mit der Übernahme der Stone Brewery in Berlin ist im vergangenen Monat eine vierte Stätte dazugekommen. Equity for Punks in Deutschland Bisher gehören in Deutschland ca 1.400 Unterstützer zu den Equity Punks. Das soll anders werden. BrewDog wirbt für mehr Mitglieder für die Community. Wie wird man Equity Punk? Indem man Brauereianteile kauft. Die Mindestinvestition beträgt dabei 30 Euro und verspricht Vorteile: First Access zu den neuen Bieren und Bars, Rabatte in den BrewDog Bars und im Online Shop und Einladungen zum Annual General Mayhem (AGM), dem jährlich stattfindenden Festival rund um Bier, Musik und Food für die Equity for Punks-Community. Mehr Informationen: efp.brewdog.com/de/equityforpunks Foto: (c)BrewDog
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sticky cans to avoid plastic?
In an effort to move away from plastic six-pack rings, Corona is currently designing cans that can be screwed one into another vertically to form a long, pole-like multi-pack. Customers could screw up to 10 cans into another, which makes a pole about four-feet (1.20 m) tall. While that does not sound really comfortable, still if you screw up to 6 cans together it could be a viable solution that may help to avoid unnecessary plastic vaste. Here is a little preview of how that could like: https://vimeo.com/336137535
The Brewers Association (BA) - the trade association representing small and independent American craft brewers - yesterday released annual growth figures for the U.S. craft brewing industry.
In 2018, small and independent brewers collectively produced 25.9 million barrels and realized 4 percent total growth, increasing craft’s overall beer market share by volume to 13.2 percent. Retail dollar value was estimated at $27.6 billion, representing 24.1 percent market share and 7 percent growth over 2017. Growth for small and independent brewers occurred in an overall down beer market, which dropped 1 percent by volume in 2018. The 50 fastest growing breweries delivered 10 percent of craft brewer growth. Craft brewers provided more than 150,000 jobs, an increase of 11 percent over 2017. “Craft maintained a fairly stable growth rate in 2018 and continued to gain share in the beer market,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers continue to serve as job creators, strong economic contributors, and community beacons.” There were 7,346 craft breweries operating in 2018, including 4,521 microbreweries, 2,594 brewpubs, and 231 regional craft breweries. Throughout the year, there were 1,049 new brewery openings and 219 closings—a closing rate of 3 percent. “The beer landscape is facing new realities with category competition, societal shifts, and other variables in play. There are still pockets of opportunity both in terms of geography and business model, but brewers need to be vigilant about quality, differentiation, and customer service,” added Watson. Source/photo: Brewers Association
On Tuesday, March 26, the Court issued its order regarding Stone’s preliminary injunction motion against one of the world’s largest beer conglomerates, MillerCoors. It confirmed “Stone’s mark to be commercially strong and recognizable,” deserving of “strong protection.”
Miller Coors is infringing on the brewery’s trademark rights. What does this positive ruling mean for Stone and craft beer? It means that MillerCoors’ Keystone cans are likely to confuse consumers, infringe on Stone’s trademark, and will likely be forced to undergo a rebrand after the case goes to trial. In short, Stone is that much closer to protecting its good name, reputation and brand integrity. Here’s some legal jargon to spice it up: “the Court agrees [with Stone], especially considering the marks incontestability, STONE® is entitled to the strong protection afforded to suggestive marks. Since Stone and Miller both produce a beer which is distributed nationally, a consumer is likely to encounter both within close proximity of the other, making it is reasonable to consider Miller a direct competitor of Stone … Taking all the factors into account, the Court finds that Stone’s trademark infringement claim against Miller is moderately strong.” While the Court did not order a preliminary injunction, it found that the issue was one for trial, where Stone looks forward to presenting evidence of the significant impact that MillerCoors’ campaign has had on the craft brewery – and the massive sales which Keystone has accumulated since reviving itself using Stone’s trademark. “This is a very big deal,” stated Greg Koch, Stone Brewing executive chairman & co-founder. “The Court’s order confirms what we knew: that MillerCoors should be ashamed of what they have been doing. All along this has been a clear-cut infringement case, and now we can focus our resources on proving the significant damages done to the good name of Stone Brewing.” He concluded: “To any believer in independent, craft beer, today is a good day. All we ask is that you keep #TrueStonevsKeystone on your mind, and true Stone in your fridge.” Stone filed suit against MillerCoors in February 2018 after MillerCoors tried to rebrand its Colorado Rockies-themed “Keystone” beer as “STONE.” The company had no choice but to combat MillerCoors’ aggressive marketing moves, which abandon Keystone’s own heritage by falsely associating with the one true STONE®. Stone announced the bold move by video last year and continues to wave a flag of independence, vowing never to sell out to Big Beer. Photo: (c) Stone Brewing
What distinguishes a good bar from a great one? CraftBeer.com, the Brewers Association’s website for beer lovers, released its annual list of Great American Beer Bars, celebrating establishments across all 50 states, D.C. and Puerto Rico, that readers voted as outstanding for imbibing independent beer.
“CraftBeer.com’s mission is to tell stories about the people, communities and businesses who are the heartbeat of small and independent craft brewing in the U.S.,” said Jess Baker, editor in chief, CraftBeer.com. “We’re excited to shine a spotlight on the beer bars who prominently feature U.S. craft breweries and create memorable beer experiences. They are part of the awesome independent beer community we celebrate. Cheers to the winners on this year’s list.” Methodology: CraftBeer.com readers were asked to nominate their favorite craft beer bar in their state. Beer bars recognized as Great American Beer Bars were selected by popular votes and asked to provide information on their beer bars to confirm their intent to be listed. Nearly 7,000 votes were cast during December 2018. The annual list has been a CraftBeer.com staple since 2012. Visit CraftBeer.com to find your Great American Beer Bar. Photo: Brewers Association